Hotel and resort marketing that fills rooms and events.

Travelers compare hotels on Google, maps, review sites and booking platforms before they book. We combine SEO, Google Ads and Meta Ads so more of them book direct with you.

  • 4.9/5 rating from 50+ U.S. brands
  • Google Partner & Meta Business Partner

What’s included

  • Google Business Profile and maps
  • Room, amenity and event pages
  • Google Ads for direct bookings
  • Meta Ads for seasonal offers
  • Booking and inquiry tracking
  • Monthly bookings and leads report

Why hotel marketing is different.

Every booking that comes through an online travel agency costs you a commission. Direct bookings from search and ads cost less and give you the guest relationship, so the goal is simple: win the search before the travel sites do.

Demand is seasonal and local. Weekend getaways, weddings, holiday parties and conferences each have their own searches, timing and audience, and each needs its own page and campaign.

What we do for hotels and resorts.

  • Google Business Profile

    Photos, amenities, questions and review responses that help you stand out on maps and in hotel searches.

    Learn more about Google Business Profile
  • Room, amenity and event pages

    Pages for rooms, packages, weddings, meetings and holiday parties, each built for its own searches.

  • Local and destination SEO

    Rank for searches near your attractions, your town and the getaways people plan.

    Learn more about Local and destination SEO
  • Google Ads for direct bookings

    Search campaigns on your brand and destination terms, so travelers find your own site first.

    Learn more about Google Ads for direct bookings
  • Meta Ads for seasonal offers

    Facebook and Instagram campaigns for packages, events and past visitors.

    Learn more about Meta Ads for seasonal offers
  • Booking and inquiry tracking

    Direct bookings, calls and event inquiries tracked back to the campaign or page that brought them.

Searches we help hotels win.

Examples of what travelers and event planners type. We build the list from your property, location and calendar.

  • hotels near [attraction]
  • resort in [destination]
  • wedding venue [city]
  • holiday party venue near me
  • lakefront hotel [region]
  • conference hotel [city]
  • pet-friendly hotel [city]
  • weekend getaway near [city]

How we work with hotels and resorts.

  1. Step 1

    Audit

    Your profile, website, ads and the competitors and travel sites ranking above you.

  2. Step 2

    Plan

    A season-by-season calendar of pages, offers and campaigns.

  3. Step 3

    Launch

    Pages, profile updates and campaigns, ready before each season starts.

  4. Step 4

    Report

    Direct bookings, calls and event inquiries, every month.

What our clients say.

PPC campaigns and SEO work perfectly in sync. We hit record bookings this quarter. Excellent performance marketing team.
Marketing Head, Resort group
  • 4.9/5average rating from 50+ U.S. brands
  • 5 : 1average ROAS on 450M+ clicks across client accounts
  • 95%of our clients are businesses in the US and Canada
Google PartnerMeta Business Partner

What shapes the cost.

Hotel marketing is priced by property and season:

  • Number of properties

    Each property needs its own profile, pages and campaigns.

  • Seasonality

    How many peak seasons and events you promote each year.

  • Ad budget

    Your media spend for Google and Meta is separate from the management fee.

  • Competition

    Popular destinations have more hotels and travel sites bidding for the same searches.

What to have ready before you start.

A quick start needs:

  • Access to your Google Business Profile, website and booking engine
  • Room, amenity and event photos
  • Packages, offers and event menus
  • Your season and event calendar
  • How direct bookings and inquiries are tracked today

Questions about hotel and resort marketing.

Prefer to talk it through? Call +1 (786) 921-0780 or email info@adxgroupe.com.

Can SEO and ads increase direct bookings?

That's the aim. Ranking for destination and brand searches, and running ads on them, puts your own site in front of travelers before the booking platforms. How much the direct share grows depends on your market and starting point.

How much does hotel marketing cost?

SEO plans start at $500 a month and PPC management at $499 a month plus a one-time setup fee. Ad spend is separate. Most properties combine both, and every plan lists its deliverables.

Do you work with event venues?

Yes. Wedding, meeting and holiday party venues need their own pages and campaigns for each type of event, timed to when planners start searching.

Do you manage Google Hotel Ads?

Our PPC work covers Google Ads search, display and YouTube, and Meta Ads. Tell us your booking engine and we'll say what's possible for your property.

Do you work with hotels outside the US?

Most of the businesses we work with are in the US and Canada. If your guests come from those markets, we can help.

Find out where you stand today.

Send us your website. We’ll show you how you rank on Google and in AI answers, and what we’d fix first.

Free, no obligation. A strategist checks how you show up on Google and in AI answers, then walks you through it.